There is a fascination with being able to identify animals, flowers, trees, etc. Species identification can be fun, if approached as a photo journal/life list. Done as a game with scores and even social media postings, a series of games could be quite dynamic. Partnering Smithsonian, National Geographic, National Parks, the animal guides (Petersons, etc.), Sierra Club, Audubon Society, etc. would be required to ensure content quality and top-notch graphics.